Don’t Be Boring

Nobody’s gonna like or talk about you if you’re boring.   You, your business, and your products need to be interesting for two important reasons:   1) It’s much easier to build relationships when people find you interesting.  One of the main goals of...
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They’re Talking About You…

The internet is a crazy place with blogs, review sites, and social media. If you’ve been in business for at least a few years, chances are someone is talking about you or your business.   Do you know when people talk about you?    Are you joining in on the...

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Know The Dog’s Name Too

If you’re really going to build relationships with your customers, you need to remember them and their preferences. And not just the obvious stuff either.   For example, if someone walked into an insurance office and the agent said, “Hey Tom, how are you doing?...

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26 Ways to Hug Your Customers

Jack Mitchell’s enlightening book, Hug Your Customers, dives deep into why it’s important to develop real customer relationships. He refers to it as hugging your customers. Giving your customers something that exceeds their expectations.   In his book, Jack has a...

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Hug your Customers

One of the great books on relationship marketing is called Hug Your Customers by Jack Mitchell (affiliate). Jack is the Chairman of Mitchells, Richards, Marshs, and Wilkes Bashford, a high end clothing retailer famous for their customer service and customer love....

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Entice Folks to Give You Their Email (The Ethical Way)

Email is the most effective channel to reach your customers at for a variety of reasons. The only challenge can be accumulating a good size, yet quality list of emails.   To get someone’s email address, they have to give it to you (or opt-in for it). You don’t...

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The Right Way to Address Your Audience

The way you address and write to your audience is super important. It can make a person feel very welcomed and included or it can make them feel unimportant and merely one of the masses on your list. So what is the right way to address your audience? Well like most...

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