The internet is a crazy place with blogs, review sites, and social media. If you’ve been in business for at least a few years, chances are someone is talking about you or your business.

 

Do you know when people talk about you? 

 

Are you joining in on the conversation with them?

 

It’s incredibly important to…

  1. Know immediately when someone is talking about you and…
  2. Join in on the conversation whether the talk is positive or negative

 

In the past, you had to hire somebody to constantly search through publications and the internet to find mentions of your business. Now it’s as easy as setting up a Google Alert: Google will send you an email anytime someone mentions you anywhere on the internet. Pretty cool, huh?

 

If you want some extra assistance on setting up a Google Alert, I’ve got an entire module dedicated to it in the Relationship Marketing Academy. Plus I talk about best practices and all the goodies like that.

 

Once you find the conversations, you have to join in…

 

Leave a comment

Thank them for their review

Answer their questions

Address their concerns

 

Even if they have bad things to say about you, apologize, thank them for thoughts, and offer a solution for them. The worst thing you can do is ignore negative feedback.

 

If you address negative feedback, folks later on will see that you care about customers and fix their issues. People love to see an engaged company that addresses concerns.

Let’s do great things together,

Travis

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